Monthly Archives: July 2014

Many see a combined Zillow and Trulia as still ‘just an advertising platform’

Will Zillow and Trulia remain content to continue providing leads and lead management tools to agents, or are they out to “disrupt” MLS, franchisors and brokerages …

Central Valley Real Estate News

Why Zulia doesn’t mean checkmate

So it’s official. Zillow is buying Trulia. And Brad Inman argues that this is now “checkmate” for the traditional real estate industry. As he suggested a few months [..]

Central Valley Real Estate News

Increase downloads and engagement for your mobile real estate app by creating a FOMO user experience

After speaking on the mobile workshop panel at Real Estate Connect San Francisco, all the panelists, including myself, agreed that creating an engaging or FOMO (fear of missing [..]

Central Valley Real Estate News

Pending home sales ease slightly but still above average

After climbing for three straight months, pending home sales dipped slightly in June, held back by inventory shortages in some markets, tight credit and stagnant wages, the National [..]

Central Valley Real Estate News

The Zillow phenomenon: Don’t confuse momentum with innovation

Ten years ago Zillow and Trulia did not exist — realtor.com was beginning to rule the roost of our industry. Back then every client wanted to make sure [..]

Central Valley Real Estate News

Fight, compete or cooperate?

Have you been in a partnership — business or personal — in which the other party has the upper hand, and the relationship may be hurting you somehow? [..]

Central Valley Real Estate News

Zillow set to acquire Trulia for $3.5B in stock

Zillow announced today that it’s entered into a definitive agreement to acquire its chief competitor Trulia for $3.5 billion in stock. The companies will maintain their separate brands, [..]

Central Valley Real Estate News

Boosting a post on Facebook? Don’t do it until you read these 4 must-do steps

There are reasons for and against boosting a post on Facebook. The problem is, most real estate agents don’t look beyond clicking the “boost post” button — and [..]

Central Valley Real Estate News

So your past client listed with a competitor? 5 reasons you lost the listing

Nothing is more frustrating than having a past client list with a competitor. If losing out to other agents is frustrating you, making a few simple changes can [..]

Central Valley Real Estate News

Balcony is building a real estate referral engine for the Internet age

Real estate agents who now may gaze at their Excel spreadsheets and Facebook groups with a mix of confusion and disdain when considering their current choices for managing [..]

Central Valley Real Estate News