Monthly Archives: December 2014

Berkshire Hathaway HomeServices kicks off next phase of expansion

Having brought nearly all of the brokerages that once did business as Prudential Real Estate under its wing, next year Warren Buffett’s new franchise network will fix its [..]

Central Valley Real Estate News

New ‘appraisal time bomb’ set to drop, or a case of ‘Chicken Little’?

Determined to never again to be stuck with hundreds of thousands of repossessed homes worth less than the mortgages taken out by their owners, in 2011 Fannie Mae [..]

Central Valley Real Estate News

8 ‘extras’ that help sell a house

There are plenty of posts on what advice agents should give to sellers to prepare a home for sale. Certainly we understand the marketing process related to obtaining [..]

Central Valley Real Estate News

5 steps to creating an email marketing calendar

Congratulations! You’ve made it through another year! With 2015 just around the corner, now is an excellent time to start preparing your email marketing calendar. …

Central Valley Real Estate News

Zillow agrees to push back Trulia closing another 2 weeks

Real estate search giant Zillow has agreed to push back its proposed merger of Trulia by another two weeks at the request of the Federal Trade Commission. The [..]

Central Valley Real Estate News

How to break the ice and reconnect with past clients

2014 has been a year filled with plenty of change, acquisitions and news of lawsuits that could completely upend the industry. Here are more tips on how to [..]

Central Valley Real Estate News

Coldwell Banker schools its agents on cultivating ‘the Google referral’

Has your friend recommended a dentist or plumber to you? You probably checked them out online to verify that you actually want to hire them. Same goes for [..]

Central Valley Real Estate News

Where an MLS sees free leads for members, some brokers see competition

The largest multiple listing service in New England has rolled out a public-facing listing site with the participation of most, but not all, of its broker members. Shrewsbury, [..]

Central Valley Real Estate News

Do you dial, swipe or text? Scott Gibson

Scott Gibson of Gibson International talks about cash as a trend, international buyers and how he reaches out to clients …

Central Valley Real Estate News

Sarita Dua: ‘We are still in an industry where we get to control our destiny’

The principal broker at the AskSarita Team discusses what inspires her, what she worries about and why she thinks talent generation is the most pressing challenge in real [..]

Central Valley Real Estate News