Monthly Archives: March 2015

Attract millennial homebuyers with a ‘unique’ open house

Let’s be honest with each other: Many 30-somethings don’t need buyer’s agents in the same way they did 10 years ago. They’ll already have in mind the places [..]

Central Valley Real Estate News

10 free places to promote your real estate content

Writing content for your blog is just the first step in driving traffic and leads to your real estate website. Without great content promotion, you could be writing [..]

Central Valley Real Estate News

How real estate agents can get unlimited direct mail advertising for free (Part 1)

I discovered the single greatest advertising method for significantly increasing your exposure while greatly reducing your advertising budget — or even pay nothing at all. This is the [..]

Central Valley Real Estate News

Zillow Group says it’s ready for life after ListHub

After roping in direct feed deals with 79 multiple listing services in the last two months, including the 16 it’s announcing today, Zillow Group Inc. claims that life [..]

Central Valley Real Estate News

MailChimp competitor offers email marketing templates tailored for real estate

Look out MailChimp, Constant Contact, AWeber and REmessenger: Responsive email marketing software provider Mailify, which just brought a platform that’s already popular in Europe to the U.S., is [..]

Central Valley Real Estate News

I listed a home as a Presidents Day special sale — what happened next?

Find out the results of a “special sale” model when applied to selling homes. …

Central Valley Real Estate News

Proposed bill would place Fannie, Freddie funds in escrow

Aiming to protect taxpayers against loss in the event of a housing market downturn, Rep. Marsha Blackburn, R-Tenn., yesterday introduced legislation that would establish a secondary reserve fund [..]

Central Valley Real Estate News

Ryan Serhant on the transition from ‘As the World Turns’ to ‘Million Dollar Listing’

Ryan Serhant, an agent with New York’s Nest Seekers, moved to the Big Apple to take a part in “As the World Turns” in 2007. After the show [..]

Central Valley Real Estate News

How to benefit in real estate by not selling houses

I have a friend. Let’s call him Jack. We are still friends because I declined his invitation to sell list his home … a property type I sell [..]

Central Valley Real Estate News

‘My listing, my lead’ philosophy is a disservice to real estate consumers

Let’s place you in the same kind of situation that the underrepresented buyer and seller are in. A past client decides to sue you for $2 million in [..]

Central Valley Real Estate News