Big data will soon differentiate the portals — not listing accuracy

The key differentiator between Zillow, Trulia and realtor.com in years to come will be big data, not the accuracy of their listing databases, according to a new real estate advertising report from Advanced Interactive Media Group LLC. As some real estate agents who advertise on Facebook already know, big data allows them to target ads to niche audiences, generating powerful results …

Central Valley Real Estate News

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