“The story of our firm’s brand is not some narrative a PR firm wrote up for us to peddle,” said J. Philip Faranda, who went from being a solo practitioner to owning his own brokerage with 60 agents. “Our brand’s story is actually not a story at all, but the happy outcome of hundreds of clients over the years who were not cookie cutter transactions. We have helped good people avoid foreclosure, bury a close relative who passed away, downsize in the wake of an empty nest, or manage a stressful job transfer, just to name a few.” …